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	Mobile Device Friendly Websites Mobile Devices are quickly becoming a whole new market opportunity for the fine art industry to make use of. Are you wondering what the difference is between a regular website and a mobile device website? The screen size and shape are drastically different. A mobile device website will have an alternate layout that works for the mobile devices. This will eliminate the need for the viewer to pinch in and out to view and navigate your website. The mobile site also takes touch screens into consideration, the navigation links for example accommodate a person’s fingertip size. Another compelling reason to have a dedicated mobile version of your website is due to the speed limitations of the mobile phone network. Offering a simpler version of your website will help increase download speeds. This lite version of your website will give the mobile user access to simple information like your store hours, a map, or event times. There are many mobile devices today and who knows what tomorrow brings. Regardless the device, your website needs to serve specific content to specific devices. Understanding the mobile device concepts: Detection: Your existing website will not change to facilitate mobile devices. Instead we will identify the type of device the viewer is using and send them to the mobile-device friendly version of your website when appropriate. Design: This mobile device site is technically using the DOC TYPE called "XHTML" which works best for mobile devices. However, it's not just changing the DOC TYPE but also the screen size of your entire website and can range from 128 x 160px to 320 x 480px wide. This means that your thumbnail images will be about the only size images available on a mobile device. The streamlined CSS is simple and straight-forward. Speed: Your site will have to load very quickly being mobile devices typically have less processing power and potentially weaker reception. Furthermore, the content needs to be shorter, more to the point and with less verbiage. Usability: Your mobile device site will have less information that your website. The users are on their phone, they just want to know what your store hours, how to get there, what time the event starts, ect… Reporting: This important concept helps us to know what percentage of users are visiting your mobile device site. Marketing: Once we know which contacts have visited your website using a mobile device, we can develop tools that will help you market to that specific clientele.       Managed Artwork, llc.© 2001 - 2013 - Art Gallery Software      tel.  1.415.992.5503